AGRALE: Success and Overcoming Challenges
AGRALE is a Brazilian company specializing in the production of tractors. It was founded in 1962 and started its activity by manufacturing spare parts for cars and motorcycles. However, over time, the company expanded its business and began producing agricultural machinery, especially tractors.
When the company was just starting out, it faced serious problems. The competition was tough, and in the late 1980s, the economic crisis worsened the situation even more. AGRALE faced difficulties in the production and sale of its tractors, which led to significant financial losses. However, the company did not give up and found a way to survive in such challenging conditions.
AGRALE began looking for new ways to promote its products in the market. It started selling its tractors abroad, especially in Latin America and Africa, where demand for agricultural machinery was very high. Additionally, the company expanded its range and began producing not only tractors but also other agricultural machinery, such as combines and seeders.
As a result, AGRALE was able to overcome the crisis and began showing steady growth. The company has become one of the largest tractor manufacturers in Latin America and Africa and has also gained considerable recognition in the global market for agricultural machinery.
One of the key factors in AGRALE's success was its ability to adapt to changing market conditions and its ability to react quickly to them. The company constantly improved its products, implemented new technologies, and modernized its production processes.
However, even after achieving such success, AGRALE continued to face difficulties. In 2016, due to the economic crisis in Brazil, the demand for tractors decreased, and the company was forced to cut production and lay off some employees.
Despite this, AGRALE did not give up and continued to work on its products and services. The company began to look for new markets and ways to promote its products, such as online sales.